Matsuyama, the capital of Ehime Prefecture, is famous for Dogo Onsen, one of Japan’s oldest hot springs, and Matsuyama Castle, perched on a hilltop. The city also inspired works by famed author Natsume Soseki. Rich in history and literary heritage, Matsuyama blends wellness, history, and scenic beauty. It's a hub for exploring Shikoku’s cultural and natural landscapes.

Ehime
Overview
Ehime, located on Shikoku Island, is known for Matsuyama Castle, one of Japan’s most well-preserved hilltop castles, offering panoramic views of the city. Dogo Onsen, said to be Japan’s oldest hot spring, inspired the setting for the animated film 'Spirited Away.' The Shimanami Kaido cycling route connects Ehime to Hiroshima, offering stunning views of the Seto Inland Sea. Visitors can explore Uchiko, a charming town with preserved Edo-period buildings, or enjoy Ehime’s juicy citrus fruits like mikan oranges.
Areas


Imabari, located in northern Ehime Prefecture, is known for its shipbuilding industry and Imabari towels, which are regarded for their exceptional quality. The city serves as the starting point of the Shimanami Kaido, a cycling route across the Seto Inland Sea. Imabari blends industrial strength with natural beauty, offering ocean views, castles, and vibrant craftsmanship.

Uwajima, nestled in the southwestern part of Ehime Prefecture, is a coastal city known for its historical charm and cultural heritage. The highlight is Uwajima Castle, one of Japan’s few original castles with an intact keep. The city is also famous for bullfighting events at the Uwajima Bullfighting Arena, and the Taga Shrine, dedicated to fertility. The surrounding coastal scenery, pearl cultivation farms, and fresh seafood, particularly sea bream, add to the allure of this hidden gem.




Ōzu is a historic city located in the southwestern part of Ehime Prefecture, known for its well-preserved castle town atmosphere and rich cultural heritage. The city is home to Ōzu Castle, a reconstructed wooden castle offering panoramic views of the Hiji River and surrounding areas. Visitors can also explore the Garyū Sansō, a traditional Japanese villa with exquisite gardens. The city's streets are lined with Edo-period architecture, providing a glimpse into Japan's past.

Iyo City, located in Ehime Prefecture, is a tranquil destination blending nature, history, and local traditions. The city is renowned for the Goshikihama beach, where colorful pebbles wash ashore, and for the Iyo Tsubaki Shrine, a spiritual site surrounded by camellia trees. Historical trails like the old Kumano Kaido and traditional festivals offer a glimpse into the area's heritage. Agriculture and fishing still thrive here, giving travelers a taste of local life through fresh produce and regional cuisine.











