Hara Shuzo is a Japanese sake retail store located in Kashiwazaki City, Niigata Prefecture, just an 8-minute walk from Kashiwazaki Station on the Shinetsu Main Line.
 The store opened in 2010 and provides a valuable opportunity to purchase sake directly from the brewery, which is run by the Hara family.
 Inside the store, there’s a large sugitama (cedar ball) hanging from the ceiling, and its impressive size is truly striking.
 Measuring about 1 meter in diameter, the sugitama serves as a welcoming symbol for visitors.
At this store, sake varieties such as "Koshi no Homare" and "Silver Wings" are primarily available for purchase.
 Seasonal products, especially those available only at the brewery in autumn, create unique opportunities for enjoyment.
 Among popular choices for home enjoyment is the "Koshi no Homare Junmai Ginjo Aki-sake Hiyama-oroshi," which is a seasonal sake made from contract-grown rice in Niigata Prefecture and koji rice.
 This sake features a rich flavor and a pleasant acidity.
 Therefore, considering pairings with Japanese cuisine can be one way to enhance the experience.
 "Koshi no Homare" boasts a unique balance of dryness and drinkability, earning the support of many customers.
Moreover, the sparkling junmai sake known as "Awasshu" has garnered attention.
 This product is created using natural yeast that produces carbon dioxide, resulting in a refreshing effervescence.
 By offering such innovative styles of sake, the store caters to diverse consumer preferences.
The serene atmosphere inside allows individuals to spend a leisurely time enjoying their sake.
 Why not immerse yourself in the experience of savoring Japanese sake, deeply intertwined with Japanese culture, at this store that offers seasonal limited editions and uniquely crafted labels? We invite you to visit and discover its charm for yourself.

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