updated: January 15th, 2025

Discover Sake at Mori Matsumoto Sake Brewery


If you're interested in Japanese culture and cuisine, a visit to the Mori Matsumoto Sake Brewery in Imabari, Ehime, is a great opportunity to learn about sake. Located at 890-1 Kikumachōhama, this traditional brewery offers a unique glimpse into the world of sake production.

Experience Tradition

Upon entering the brewery, you'll notice the calm environment and the distinct aroma of fermenting rice. The staff at Mori Matsumoto Sake Brewery are knowledgeable and passionate about sake. They are happy to explain the sake-making process, which has been honed over many years. Each bottle produced here reflects a commitment to quality and craftsmanship, making your visit both informative and enjoyable.

Sake Tasting

One of the highlights of your visit will be the opportunity to taste various types of sake. The brewery offers guided tours that include tastings of different sake varieties. You can try everything from the crisp flavors of Junmai to the refined taste of Daiginjo. The staff will share insights about each type, helping you appreciate the nuances of sake and perhaps even discover a new favorite.

Take Home a Piece of Japan

Before you leave, consider stopping by the gift shop. Here, you can purchase bottles of the brewery's sake to take home. This makes for a great souvenir or a thoughtful gift for friends and family, allowing you to share a taste of Japan with others.

Plan Your Visit

Whether you're a sake enthusiast or just curious about this traditional beverage, Mori Matsumoto Sake Brewery offers a memorable experience. It's a great addition to your travel plans if you're in the area. Enjoy the opportunity to learn about and taste authentic Japanese sake in a beautiful setting.


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