Kirei Shuzo is a direct sales store of Kirei Brewery located in Higashi-Hiroshima City, Hiroshima Prefecture.
 It is about 285 meters on foot from Saijo Station, making it easily accessible.
 The store has a quiet atmosphere, allowing visitors to enjoy a relaxed time.
 The business hours are from 9:30 AM to 4:00 PM on weekdays and from 10:30 AM to 4:00 PM on weekends and holidays, with irregular closing days, so it is recommended to check in advance.
This store offers a diverse range of products, primarily focusing on sake.
 Notably, the store features limited edition sake and Daiginjo that can only be found here, which is particularly appealing.
 In addition to sake, there is a wide variety of related goods such as ochoko (sake cups) and tenugui (Japanese cotton towels), making it an ideal place for souvenir shopping.
 The tasting corner allows visitors to enjoy several types of sake for free, offering the fun of discovering a favorite.
Kirei Shuzo also offers unique products beyond sake.
 One such item includes ice cream made with Daiginjo sake lees and udon noodles.
 The "Mame-shi-san" series of sweets is also popular; particularly recommended is the sweet featuring the flavor of Daiginjo sake wrapped around peanuts.
 These products are sure to delight not only sake enthusiasts but also a wide range of people.
The chefs at Kirei Shuzo are meticulous about choosing ingredients and cooking methods.
 The sake produced demonstrates a dry yet easy-to-drink quality, perfectly complementing various dishes.
 Moreover, the use of local spring water in the brewing process gives the sake a deep flavor.
 While many sake from Hiroshima Prefecture tend to be sweet, Kirei's sake stands out for its characteristic dryness.
Kirei Shuzo offers plenty of elements for families to enjoy, making it a welcoming place for visitors with young children.
 Functioning also as a souvenir shop, a visit can lead to new discoveries and encounters with favorite products.
 Be sure to visit this locally rooted store and experience its charm for yourself.

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