Iseya Shoten is a sake brewery located in Toyohashi City, Aichi Prefecture, approximately 635 meters from Toyohashi Station.
 The hours of operation are from 8:00 AM to 5:00 PM, Monday to Friday, with Saturday and Sunday being closed.
 The store does not have seating and primarily provides space for tasting and brewery tours.
At this store, they offer sake made from locally sourced rice, which is highly regarded for its quality.
 In particular, their Junmai Daiginjo "Motomoto" is well-loved for its aroma and smoothness.
 This sake is made from 100% of a rice variety called "Yume Ginjyo," created by the Toyohashi Retail Liquor Merchants Association Youth Council, and is characterized by its rich flavor and drinkability.
 Other sake varieties such as "Shuutaro" and "Furoumon" are also highly rated and each has its unique charm.
Iseya Shoten holds an annual event called "Sake Brewery Opening," where visitors can enjoy tastings and a food corner.
 Attendees pay an admission fee of 200 yen and receive an ochoko (sake cup).
 Afterwards, they can sample three types of sake, sweet sake, and local dishes like Gohei-mochi made from regional ingredients.
 This community-oriented event attracts many visitors, creating a lively atmosphere.
Additionally, the store offers the rare opportunity to see the koji room and yeast tanks, providing a chance to deepen understanding of sake brewing.
 The sake crafted by young local brewers is worth experiencing.
Sake from Iseya Shoten can also be enjoyed nearby, making it a great option for those who want to savor it at home.
 We highly recommend visiting to experience the captivating world of Iseya Shoten.

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