Sakemochida Honten is a sake shop located in Hirata Town, Izumo City, Shimane Prefecture, nestled in a corner of the historic cotton road, where traditional streetscapes remain.
 It is easily accessible, being about a 20-minute drive from the San'in Highway's Shinjido IC and a 10-minute walk from Unshu Hirata Station on the Ichibata Electric Railway.
 The store operates from 8:30 AM to 6:30 PM, and since it has irregular holidays, it is recommended to check in advance before visiting.
The interior of the shop preserves a historical atmosphere while incorporating modern arrangements, reflecting its value as a registered tangible cultural asset.
 The way the sake is displayed and the retro goods from the Showa era create a unique space where old and new coexist beautifully.
 Additionally, the shop is known for its emphasis on the aroma of the products offered.
At this store, a diverse selection of alcoholic beverages is available, particularly popular being the sake made from locally sourced rice.
 This sake is appreciated for its balance of acidity and umami, and it is recommended to enjoy it either chilled or warm.
 It pairs excellently with food, which has garnered considerable support from many customers.
Moreover, the shop offers a unique product: "plum" sold as self-made sake-soaked plums.
 The rich aroma and sweetness of these plums are surprising, and with a price point of 700 yen, they are quite attractive, making them a popular choice among customers.
 Such souvenir items are often selected through conversations with customers.
The chefs at the shop are committed to their ingredients, possessing deep knowledge of the compatibility between various sake and dishes.
 Thus, they are highly praised for their ability to suggest options tailored to each individual customer.
 Furthermore, they provide detailed explanations about carefully selected brands sourced from across Japan, ensuring that even sake beginners can comfortably enjoy the experience.
Make sure to visit at least once.
 In this place, you will not only find delicious sake and plum products but also have a valuable opportunity to engage with the stories and culture behind them.

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