Gujo Sake Tasting Tour in Gifu : Hirano Jozo

updated: December 09th, 2024

Discover exceptional sake at Hirano Jozo in Gujo City, Gifu Prefecture. Experience the rich flavors of traditional doburoku and explore unique local products.

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    Overview


    Hirano Jozo is a sake brewery located in Tokunaga, Daiwa Town, Gujo City, Gifu Prefecture, just 150 meters from Tokunaga Station.
     The operating hours are from 8:00 AM to 6:00 PM, Monday to Saturday, with Sundays being closed.
     It is recommended to check in advance as the operating hours and days may change.
    This brewery is particularly known for its "doburoku" (unrefined sake).
     Doburoku is a traditional Japanese fermented beverage, and its unique flavor and rich texture make it appealing.
     Hirano Jozo offers its own brewed doburoku, which is renowned for its quality.
     In this region, many local breweries and households also produce doburoku, each with its own distinct character.
    The chefs are meticulous about their ingredient selection and carefully craft their sake.
     Notably, they offer a sake called "Haha jo ni gorisake," which is made by separating the clear top layer.
     This sake undergoes a pasteurization process, ensuring safety and featuring a refreshing taste.
     Although it appears cloudy, you’ll be surprised by its crisp drinking experience upon your first sip.
    Additionally, the store hosts events where a variety of doburoku can be enjoyed at reasonable prices.
     The pricing of 200 yen for an 80-milliliter serving is attractive and has gained popularity among many customers.
     Such events often feature collaborations with other local products, leading to new discoveries and experiences.
    By visiting Hirano Jozo, you can deepen your understanding of Japanese culture and locally sourced products.
     Although the shop itself has no seating and operates on a take-out basis, this allows for a casual experience, making it easy to pop in while you’re out for a walk.
     Enjoy the chance to encounter delicious sake unique to this location.


    Map


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