Overview
Step into a world few travelers ever witness—Toyosu Market’s legendary bluefin tuna auction.
Wake before sunrise and enter Tokyo’s cutting-edge seafood hub, where the famous maguro no seri unfolds in a fast-paced, hand-signaled ritual that drives Japan’s culinary culture.
Hundreds of fresh and frozen tuna are inspected, graded, and fiercely bid on by the city’s top sushi buyers in a dynamic spectacle of skill, intuition, and tradition.
This guided experience combines two viewing options with two premium breakfast choices, allowing you to tailor the tour to your preferred level of proximity, comfort, and immersion.
Wake before sunrise and enter Tokyo’s cutting-edge seafood hub, where the famous maguro no seri unfolds in a fast-paced, hand-signaled ritual that drives Japan’s culinary culture.
Hundreds of fresh and frozen tuna are inspected, graded, and fiercely bid on by the city’s top sushi buyers in a dynamic spectacle of skill, intuition, and tradition.
This guided experience combines two viewing options with two premium breakfast choices, allowing you to tailor the tour to your preferred level of proximity, comfort, and immersion.
Tour Flow
① Viewing Options of Tuna auction
Choose your preferred viewing style:
1. Exclusive: Ground-Level Deck (Max 4 Guests)
Get access to a special lower-floor observation deck located just meters from the intense bidding action.
Feel the energy of million-yen deals happening right before your eyes.
Depending on the morning, you may even witness the highly coveted fresh tuna auction.
To secure this option, we recommend contacting us via Instagram (@yummyguidejapan) about two months in advance.
2. Standard: 3rd-Floor Gallery (Open Group)
Enjoy a panoramic bird’s-eye view of the entire auction hall from the upper gallery.
Hear the rhythmic calls of the auctioneers and watch the intricate hand signals as your guide explains how everything works.
A comfortable and accessible option perfect for first-time visitors.
1. Exclusive: Ground-Level Deck (Max 4 Guests)
Get access to a special lower-floor observation deck located just meters from the intense bidding action.
Feel the energy of million-yen deals happening right before your eyes.
Depending on the morning, you may even witness the highly coveted fresh tuna auction.
To secure this option, we recommend contacting us via Instagram (@yummyguidejapan) about two months in advance.
2. Standard: 3rd-Floor Gallery (Open Group)
Enjoy a panoramic bird’s-eye view of the entire auction hall from the upper gallery.
Hear the rhythmic calls of the auctioneers and watch the intricate hand signals as your guide explains how everything works.
A comfortable and accessible option perfect for first-time visitors.
② Our Original Katsuobushi Experience
Try your hand at shaving real katsuobushi, one of the foundations of Japanese cuisine.
Then compare its flavor with the deeper, rarer maguro-bushi—a tasting experience available only on our tour.
Then compare its flavor with the deeper, rarer maguro-bushi—a tasting experience available only on our tour.
③ Our Original Toyosu Market Walking Tour
Explore Toyosu like a local on this unique walking tour. Shop for fresh vegetables, premium tea, and traditional Japanese knives while discovering hidden spots with your guide.
④ Breakfast Options
After the high-energy auction, relax and enjoy a premium seafood breakfast at one of Toyosu’s renowned eateries.
Choose your preferred breakfast experience:
1. Bentomi
A long-time favorite among seafood professionals.
Savor ultra-fresh tuna bowls (kaisendon) and dishes made with ingredients straight from that morning’s market.
2. Sushi Dai
One of Tokyo’s most celebrated sushi counters, featured in the Michelin Guide.
Indulge in a refined omakase breakfast crafted from the very best seasonal fish.
※ Seating is extremely limited and available only with select plans.
Please note: Breakfast is not included in the tour price and must be paid for separately by each guest.
Want to taste the morning’s tuna yourself?
Don’t miss our sister program:
“Sushi Making Class at a Real Tuna Dealer’s Shop in Tokyo”,
operated by the same Toyosu broker.
Choose your preferred breakfast experience:
1. Bentomi
A long-time favorite among seafood professionals.
Savor ultra-fresh tuna bowls (kaisendon) and dishes made with ingredients straight from that morning’s market.
2. Sushi Dai
One of Tokyo’s most celebrated sushi counters, featured in the Michelin Guide.
Indulge in a refined omakase breakfast crafted from the very best seasonal fish.
※ Seating is extremely limited and available only with select plans.
Please note: Breakfast is not included in the tour price and must be paid for separately by each guest.
Want to taste the morning’s tuna yourself?
Don’t miss our sister program:
“Sushi Making Class at a Real Tuna Dealer’s Shop in Tokyo”,
operated by the same Toyosu broker.
Highlights
Feel the excitement of the tuna auction at Toyosu Market in Tokyo
See expert buyers inspect and bid on premium bluefin tuna.
Get insights into the Japanese seafood industry and market logistics
See expert buyers inspect and bid on premium bluefin tuna.
Get insights into the Japanese seafood industry and market logistics
Inclusions & Exclusions
Inclusions
Tuna auction observation
Access to auction floor, ground deck, or public gallery
Tuna hand-signal (te-jirushi) mini lesson
Bonitoflake slicing experience and tasting
Special Miso soup cup (souvenir)
Photo shooting with Okami-san (with your phone/camera)
Reservation for Sushi Dai or Bentomi (meal fee excluded)
Japanese/English-speaking local guide
Exclusions
Meal Fee (Only reservation for Sushi Dai or Bentomi)
Transportation to/from Toyosu Market (Optional)
Travel insurance
Know before you go
Meeting points depends on selected options.
Limited spots available, book early.
SushiDai accepts only cash, Bentomi and Yamahara accepts credit card.
We will text you by Whatsapp on the tour day. We will make a Whatsapp group for smooth communication.
Breakfast menus depend on seasonal ingredient availability and shop operating hours.
Photography is allowed in the auction observation area.
Participants must be 15 years or older. If you are traveling with children, please contact us in advance to discuss possible arrangements.
Limited spots available, book early.
SushiDai accepts only cash, Bentomi and Yamahara accepts credit card.
We will text you by Whatsapp on the tour day. We will make a Whatsapp group for smooth communication.
Breakfast menus depend on seasonal ingredient availability and shop operating hours.
Photography is allowed in the auction observation area.
Participants must be 15 years or older. If you are traveling with children, please contact us in advance to discuss possible arrangements.
Reviews
"The market is spacious, making it enjoyable to explore. The fresh seafood bowl was truly delicious and worth the visit. Next time, I want to see the morning auction as well."
"Going early in the morning allows you to see the tuna auction, making for a special experience. The shop is clean and perfect for enjoying the local atmosphere. I want to visit even earlier next time."
"I enjoyed the unique atmosphere and the food. It was pleasantly busy, providing a calm place to spend time. I would love to visit this market again. I'm also looking forward to the sushi-making experience."
"Toyosu Market is spacious and clean. While enjoying fresh seafood, it offers a different charm. I want to go early next time. The experience of eating tuna at the buyer's office was the best experience ever! It was my first time having such an experience."
Access Information
Bus Stop
93m (0.06mi) from Toyosu Market - 2 minutes on foot
Train/Subway
510m (0.32mi) from Shijo-mae Station - 8 minutes on foot 1.1km (0.71mi) from Ariake Tennis Forest Station 1.0km (0.64mi) from Shin-Toyosu Station
Map
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Attractions in the Surrounding Area
Discover the New Culinary Stage and Charms of Tokyo
The Exclusive Tuna Auction Tour with Premium Seafood Breakfast is located in Tokyo, a dynamic city that attracts tourists from around the world. It is a place where historical culture intersects with modern sophistication, coexisting with gourmet food, art, and nature.
Here are some of Tokyo's captivating areas:
- Asakusa: An area lined with ancient shrines and temples where you can experience traditional Japanese culture. The bustling Nakamise Street offers local snacks and souvenirs.
- Roppongi: This international area is perfect for enjoying Tokyo's night views. It features observation decks in skyscrapers, stylish restaurants, and art galleries.
- Odaiba: This waterfront area is packed with shopping and entertainment, offering stunning views of the Ferris wheel and Rainbow Bridge.
The Charms of Toyosu, Alive with Rich Culture
The Exclusive Tuna Auction Tour with Premium Seafood Breakfast is located in Toyosu, home to the latest fish market, Toyosu Market. Known for its fresh seafood and diverse dining options, it offers a rich food culture.
Here are some of Toyosu's attractive spots:
- Toyosu Market: A place where many people visit for fresh seafood, enjoying exquisite seafood bowls for breakfast. Tours are also available, making it a great recommendation for tourists.
- Toyosu Park: A vast green space perfect for relaxation, popular among families and those enjoying walks. A picnic while feeling the sea breeze is also a great idea.
- Urban Dock Lalaport Toyosu: A large commercial facility where you can enjoy shopping and gourmet food, especially praised for dining with a view of the sea. It’s a place to feel the vibrancy of the Toyosu area.