Overview

Iyo City, located in Ehime Prefecture, is a tranquil destination blending nature, history, and local traditions. The city is renowned for the Goshikihama beach, where colorful pebbles wash ashore, and for the Iyo Tsubaki Shrine, a spiritual site surrounded by camellia trees. Historical trails like the old Kumano Kaido and traditional festivals offer a glimpse into the area's heritage. Agriculture and fishing still thrive here, giving travelers a taste of local life through fresh produce and regional cuisine.

What to Eat in Iyo

Things to Do in Iyo